To: EMILY’s List president Stephanie Schriock

Demand Emily's List Stop Using Sexist Imagery To "Support" Women Candidates

Demand Emily's List Stop Using Sexist Imagery To "Support" Women Candidates

We demand that Emily's List pull this ad and any future ads which uses similar sexist imagery.

Why is this important?

On the Emily's List website, the organization says in their mission statement that they are "dedicated to electing pro-choice Democratic women to office. The method is a little more complicated...."

In the Los Angeles mayor's race, that method apparently includes reinforcing sexist stereotypes and objectifying women in their campaign literature.

"WOMEN VOTE!", Emily's List's SuperPAC, is spending $400,000 on behalf of mayoral candidate Wendy Greuel. That money is being used to pay for campaign literature against her opponent which features a blonde Hollywood starlet in a revealing low-cut dress with the headline "Most Angelenos Don't Live A Hollywood Lifestyle" (click on this link to see the ad:

As an organization which claims to support women in politics, the sexist stereotypes in this attack ad does a disservice to women candidates everywhere struggling against double-standards not imposed on their male counter parts.

Just last week, a study from the Women's Media Center (WMC) made the news when it suggested focusing on a woman candidate's appearance in the media actually diminishes the likelihood that she will be elected. "When the media focuses on a woman candidate's appearance," said the study. "she pays the price at the polls."

While we support the core mission of Emily's List to help elect pro-choice Democratic women, we can't support the use of sexist imagery that reinforces this double-standard by demeaning and objectifying women.


Reasons for signing

  • This ad speaks volumes to the character of Greuel and her desperate campaign tactics. It also leaves a bitter taste in my mouth as to the integrity of Emily's list!
  • To use this demeaning imagery to attack Eric Garcetti, one of the most progressive leaders in the entire U.S., demonstrates not only hypocrisy, but blind disregard to those fighting for equality. I have three young daughters and I constantly make them aware of the sexist world they face in order to prepare them. It's sad that Emily's List would stoop to such a disgraceful level that most of its supporters fight so hard to dismantle.
  • EMILY's List should focus on anti-choice candidates on the state and federal level, not on local races where they attack a life-long feminist with a better record on gender issues than his opponent. Shame on you, EMILY's List. You'll never see a dime of any of our money again.