To: EMILY’s List president Stephanie Schriock
Demand Emily's List Stop Using Sexist Imagery To "Support" Women Candidates
We demand that Emily's List pull this ad and any future ads which uses similar sexist imagery.
Why is this important?
On the Emily's List website, the organization says in their mission statement that they are "dedicated to electing pro-choice Democratic women to office. The method is a little more complicated...."
In the Los Angeles mayor's race, that method apparently includes reinforcing sexist stereotypes and objectifying women in their campaign literature.
"WOMEN VOTE!", Emily's List's SuperPAC, is spending $400,000 on behalf of mayoral candidate Wendy Greuel. That money is being used to pay for campaign literature against her opponent which features a blonde Hollywood starlet in a revealing low-cut dress with the headline "Most Angelenos Don't Live A Hollywood Lifestyle" (click on this link to see the ad: http://ethics.lacity.org/pdf/ind_exp_campaign_ads/CAWomenVote_MailerGarcettiGreuel_4.22.131.pdf)
As an organization which claims to support women in politics, the sexist stereotypes in this attack ad does a disservice to women candidates everywhere struggling against double-standards not imposed on their male counter parts.
Just last week, a study from the Women's Media Center (WMC) made the news when it suggested focusing on a woman candidate's appearance in the media actually diminishes the likelihood that she will be elected. "When the media focuses on a woman candidate's appearance," said the study. "she pays the price at the polls."
While we support the core mission of Emily's List to help elect pro-choice Democratic women, we can't support the use of sexist imagery that reinforces this double-standard by demeaning and objectifying women.